Posted on in Ambassador/ Babies/ Sponsored

Disclosure: This post is sponsored by Huggies Canada. I am a Huggies #NoBabyUnhugged Mom. As always, opinions are all mine.

Babies, Birth and Hospitals have been on my mind lately. I am currently 27 weeks pregnant and after again being diagnosed with gestational diabetes have a delivery/induction week of 38 weeks due to this. So, it’s been something I’ve been thinking about and trying to prepare for because 38 weeks is only 11 weeks away, it comes up rather quickly!

Hanna spent just 30 some hours in the NICU due to her low blood sugar after birth that wouldn’t rise. However, being in there impacted me in such a way that I find myself always thinking about those babies. Especially the ones that I saw alone in their little isolettes while their parents were working, taking care of other kids or just unable to be with their newborns in the NICU as much as I know they’d like to. New baby girl very well could end up in the NICU as well if her blood sugar is low and doesn’t rise, so it’s something that’s in the back of my mind also.

As you know, I am a big supporter of the No Baby Unhugged® initiative and everything it stands for. If you aren’t aware, Huggies® provides funding to initiate and support volunteer hugging programs in Canadian hospitals. Specially-trained volunteers hug, rock, and even sing to newborns in the neonatal and paediatric intensive care units, often for several hours at a time. With an estimated 500 babies being admitted to these units each year, many are positively impacted by the personal interaction and stimulation hugs can offer during a critical period in their treatment plan.

Up to this point, Huggies® has provided a total of $100,000 in grants to initiate and support four baby hugging programs in Canadian hospitals, including the latest program at Nanaimo Regional General Hospital (NRGH), along with Victoria General Hospital, Cape Breton Regional Hospital and Southlake Regional Health Centre, benefitting hundreds of babies admitted to NICUs and PICUs each year.

Huggies® believes sincerely in the Power of Hugs. That’s why every Huggies® diaper and wipe is inspired by parents’ hugs. For nearly 40 years, Huggies® has been helping parents provide love, care and reassurance to help babies thrive.


After successfully launching the same program last year at Victoria General Hospital and seeing the positive impact in patient care, Island Health partnered with Huggies® to bring the program to NRGH to benefit babies in the NICU and Pediatric Unit, which launch on January 15th , just in time for National Hugging Day. The volunteer baby hugging program aims to help ensure all babies, especially those in the neonatal intensive care unit (NICU), receive much-needed physical human interaction should circumstances prevent a parent from being at their side.

Head over to the Huggies facebook page and take a look at their video, here.

This hugging program is fulfilling an essential need to ensure all babies in the NRGH NICU and Pediatric Unit are receiving the stimulation they need during a critical period in their treatment plan.

To learn how you can pledge your support for the No Baby Unhugged® initiative, visit nobabyunhugged.ca. When you sign up to pledge your support, Huggies® brand will donate $5 to the No Baby Unhugged® initiative and in return, you’ll receive a free pack of Huggies® Little Snuggles diapers and Natural Care Wipes!


  • Reply Che January 20, 2018 at 1:14 pm

    Wow! This seems like an amazing program. I get so emotional when it comes to the NICU since I worked in a hospital for 10 years. How precious those babies are. This is such a much needed program.

  • Reply Heather January 20, 2018 at 1:53 pm

    Oh, what a sweet thing to do! I would love to volunteer to hug babies! I love when programs like this get started and you can spend some time doing something sweet like this.

  • Reply Cassie S January 20, 2018 at 2:55 pm

    what an awesome volunteer program! I love that the babies are receiving affection during difficult times of their treatment and healing. This would be a very rewarding experience. This made my day!

  • Reply candy January 20, 2018 at 3:08 pm

    Babies need to be touched this is a proven medical facts. What a wonderful program. Hope more will volunteer to help those little ones out.

  • Reply Heather January 20, 2018 at 6:41 pm

    I love this program so much. I wonder if they have something similar in the US. I would love to volunteer to hug babies! What a fun job.

  • Reply Lisa January 20, 2018 at 7:25 pm

    I think this is such a great campaign. I just love Huggies and everything they do for babies.

  • Reply Bill Sweeney January 21, 2018 at 10:45 am

    Volunteering to hug babies? That would be so awesome! It’s very important that babies feel loved and this program does just that.

  • Reply Anosa January 21, 2018 at 11:45 am

    I believe we have a similar program in the UK but not sure if it run by huggies or not but it is a great initiative for sure and a very much needed one.

  • Reply Jeanette January 21, 2018 at 8:01 pm

    Sign me up! Ok for real this is such a neat program and a great way to help those little babies! I would love for my local hospital to start up something like this! I would spend ALL my free time up there just holding babies!

  • Reply Marysa January 21, 2018 at 8:51 pm

    What a great campaign! I would love to volunteer if I had more time. So nice to hear that this program was created for babies that really need it.

  • Reply Ada January 22, 2018 at 12:45 am

    This is such an awesome program. SO SO important. I’m happy to know that something like this exists.

  • Reply Msddah January 22, 2018 at 7:40 am

    Such a great program and incentive. Thanks for the post and wising you all the best with your baby. xoxo

  • Reply Ann F. Snook-Moreau January 22, 2018 at 4:09 pm

    I have heard of this program and it seems so sweet! I only wish I was a mom so I could be a baby hugger. Best of luck with your new little one on the way!

  • Reply Marie Gizelle January 22, 2018 at 6:31 pm

    I haven’t heard of this campaign before. This is a great initiative, although I have reservations in holding a newborn – I’m too afraid…I could definitely hug bigger babies! I believe hugging/physical contact is really important no matter what age a baby/kid…keep it up!

  • Reply Aitza B January 22, 2018 at 7:15 pm

    Omg this is amazing and had no clue programs like these existd. I’ll have to look and see if they have this program at any hospitals near in me in the states. There’s something very calming about holding a little one. They all deserve some affection and physical touch.

  • Reply Jenn January 22, 2018 at 7:30 pm

    I have never heard of the No Baby Unhugged program. What a wonderful idea. I love that Huggies is sponsoring programs like this. I can’t even image how much of a difference they make. I have a friend that volunteers at a local hospital in the nursery. I know these programs and the people that run them are needed.

  • Reply Karissa @WithOurBest January 22, 2018 at 8:21 pm

    We have a similar program in our local hospital. The waiting list is years! Everybody wants to cuddle babies!

  • Reply Lynn January 22, 2018 at 8:27 pm

    This is such a great idea! I wonder if we have this here in the states? I don’t think I could do it…I’d be so sad!!!

  • Reply lisa January 22, 2018 at 8:46 pm

    We have a program like that here in MI and it is so wonderful. SO many wonderful volunteers help and it’s a great program for the babies and families. I miss those days nursing I use to always go up to the NICU and hug and sing to those precious babies for hours! Wishing you and your sweet baby the best!

  • Reply Joely Smith January 23, 2018 at 1:58 am

    What a beautiful initiative! I knew Huggies had television commercials talking about this but it was not so to the point and I think I didn’t totally understand. Now I do! I do feel it is VITAL to these infants that they are hugged and touched by human hands as much as possible.

  • Reply Brandi H January 23, 2018 at 2:32 am

    I haven’t heard of No Baby Unhuggesd. It sounds like an amazing program. It’s great that Huggies donates to them. Good luck in a few weeks with the precious new baby!

  • Reply NYC Single Mom January 23, 2018 at 4:49 am

    this is one of the nicest, selfless and helpful volunteer programs. Helping those who need it the most. But I bet the volunteers get a boost as well. Just a wonderful idea that has been implemented. I would so volunteer for a program like this in my local hospitals

  • Reply Ronnie January 23, 2018 at 7:58 am

    This is such an amazing program! There was a piece on the news a few months about a retired man who does this and how it has brought so much good to his life as well. The babies need the comfort, warmth and love but it can do so much good to both parties involved. :)

  • Reply Melissa Dixon January 23, 2018 at 3:03 pm

    That is quite a loveable campaign for sure. Encouraging those to give back and spread love are both great things. I love it! Thanks for sharing and congrats on your little one! I have always loved this brand and this just cements that!

  • Reply Crystal & Co January 23, 2018 at 11:19 pm

    Oh, I love this. We have a houseful of kids and even with delivering twins we were able to avoid the NICU. We were do grateful. Babies in NICU do need loving and I have read many reports that show how much that helps with their healing.

    Stay well on these final 11 weeks of your pregnancy!

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